One notable exception to this rule was the WrestleMania VI Ultimate Challenge title for title match between WWF Champion Hulk Hogan and the WWF Intercontinental Champion , The Ultimate Warrior . Since they were both fan favorites, Ventura took a neutral position in his commentary, even praising Hogan's display of sportsmanship at the end of the match when he handed over the WWF Championship belt to the Warrior after he lost the title, stating that Hogan was going out like a true champion. During the match, however, which was also the last match at Wrestlemania he called, Ventura did voice his pleasure when both broke the rules, at one point claiming, "This is what I like. Let the two goody two-shoes throw the rule book out and get nasty." Ventura's praise of Hogan's action was unusual for him, because he regularly rooted against Hogan during his matches, usually telling fellow commentator Monsoon after Hogan had won a championship match at a Wrestlemania that he might "come out of retirement and take this dude out". Hogan and Ventura were at one point close friends.  However, Ventura abruptly ended the friendship after he discovered, during his lawsuit against McMahon, that Hogan was the one who had told McMahon about Ventura's attempt to form a labor union in 1984.  Following a dispute with McMahon over the use of his image for promoting a Sega product, McMahon—who had a contract with rival company Nintendo at the time—released Ventura from the company in August 1990.