Substances may enter our bodies through eating, breathing, drinking and direct contact. After the substance enters the body and is distributed and metabolised, the body usually gets rid of it (‘excretion’). The chemicals we are exposed to in our daily lives, including in cosmetics and foods, are so well-studied and measured that their combined effects are largely predictable and the cosmetic industry’s assertions of the safety of its products are based on robust scientific data that adheres to strict safety guidelines.
The Acai palm tree is native to the northern area of South America and is grown widely in Brazil and other African regions. Botanically, Acai berry is referred to as Euterpe oleracea. It bears small reddish-purple fruit which is an important food source for Brazilians and people of the Amazonian tribes. The berries grow in bunches and resemble small grapes, which are green when young, and turn purple as they ripen. The fruit has a single seed inside and is surrounded by an oily coating. The puree of the Acai fruit is widely used in the preparation of ice-creams, desserts and jellies.